The Planning Portal team would welcome contact from any LPA that’s interested in increasing online application submission. By working in partnership with the Portal, we would encourage LPAs to participate in a communication campaign and undertake a range of activities to increase online applications.
Those that partner with the campaign will be recognised and signposted on the Portal as an online advocate. Each LPA will need to proactively demonstrate their endorsement of online applications by:
For further information on the communications campaign and a tailored proposal for your LPA, click here for contact details.
LPA recognition approach
As part of the overall LPA recognition we shall use a similar principle to that of the green pledge for Agents which has proved successful. The LPA e-pledge will:
Communications campaign proposal - Endorsing online submission
Our main KPI is to achieve an increase in online applications while ensuring efficiencies and savings are realised by LPAs to endorse online applications as their preferred method of submission.
As part of the partnership working with LPAs there are several communication campaigns that could be undertaken to stimulate take-up of online applications, and achieve a channel shift of how applicants and agents interact them.
To successfully implement an action plan, we recommend segmenting agents to help understand who submits what and how to target them. For the purposes of this exercise it’s useful to review all applications submitted in the last 3-months and segment them into the following categories.
It would also be useful to detail what type of application they are submitting as they may only deal with certain types. For example Householder, Full Planning, Advertisement, Trees etc.
LPAs should be able to obtain this information from their back-office system, although the types of plan submitted will probably need input from their Admin team.
LPAs participating the communications campaign will be given a project plan of activities setting out the tasks, resources and timeline to successfully progress and implement the project.